Governance, visibility and operational control across fragmented vendor ecosystems.
Marketing and indirect spend generate a high volume of tail spend that resists control.
Without BPay
Events, activations, media and production create a high volume of low-value purchases across a broad, ever-changing vendor base. The administrative effort per payment becomes disproportionate to the transaction's value.
With BPay
A single payment relationship, vendors verified before approval, local invoicing in every market, and a flow where PO, invoice, approval and payment are all recorded in the same place.
01
A vendor used once, registered forever
Repeated onboarding and a bloated vendor master from suppliers hired only once.
02
Many contracts and payment instructions
Different vendors and multiple processes.
03
Manual status follow-up
Time lost responding to partners and troubleshooting operational issues.
04
Limited visibility
Fragmented records make cost allocation and audits slow and incomplete.
05
Cost higher than the transaction
Processing a tail-spend payment can cost more than the payment itself.
One payment, many compliant payouts
The client makes a single payment and the platform manages every payout, domestic and international, with verified vendors and country-by-country tax compliance.
Contract
Between client and vendor
BPool pays on behalf of the client and does not own the contracted service.
Invoicing
Retention
A previously defined retention, negotiable based on volume, with advance payment available on review.
Payout
Agreed timeline
Vendors are paid on the timeline agreed with the company, plus three business days for the transfer.
Seven steps, two phases, one guided flow
From creating the request to tracking the payout. Standardized, digital and aligned with the client's approval rules, with purchasing policies applied within the flow itself.
01
Access the BPay module
Phase 1
The user opens the platform's main menu and selects BPay.
02
Create a new BPay
Phase 1
Enter the payment name, the brand and the expected amount.
03
Register the vendor
Phase 1
Add name, email and phone. For multiple vendors, a spreadsheet can be uploaded.
04
Generate the quote
Phase 1
With vendors added, the platform generates the updated quote.
05
Enter the purchase order
Phase 2
Enter the PO number and value and attach the file to the payment.
06
Release billing
Phase 2
The vendor is automatically notified by email to invoice.
07
Track the payment
Phase 2
The vendor sends the invoice to BPool and is paid on the timeline agreed with the company, plus three business days for the transfer.
Phase 1 · Create the BPay
Access the BPay module
The user opens the platform's main menu and selects BPay.
What can be paid through BPay
Marketing services across events, advertising, media and production.
A defined set of categories falls outside the scope or requires separate review.
01
Events and experiences
Venue
Food and beverage
Talent and influencers
Set design
Sound and production
02
Advertising and media
Media services
Out of home
Radio
Influencers
Fragmented media
03
Marketing services
Photography and video
Digital platforms
Retail services
Consulting
Special projects
Out of scope: physical materials invoiced as product, technology platforms unrelated to marketing, and personal expenses. Eligibility can vary by country, legal entity and local tax requirements.
Speed, visibility and control, without registering every vendor
BPay improves tail spend vendor payments while keeping cost allocation accurate and compliance intact.
Centralized process
All marketing payments in one place, through a single relationship.
Compliance and governance
Integrated with the purchase order and approvers, aligned with corporate standards.
Accurate allocation
Cost is recorded precisely even when paying unregistered tail-spend vendors.
Real-time dashboards
Customizable views of spend by user, vendor and category.
Local invoicing
Issued to the client's local entities across the Americas and Europe, with a previously defined retention and advance payment on demand.
No double taxation
As a defined intermediation platform, there's no double taxation in Brazil.
Turn fragmented marketing payments into controlled, analyzable spend.
A payment infrastructure for marketing tail spend and indirect services, with end-to-end governance.
CentralizationComplianceVisibility