A product dedicated to driving marketing, communications and advertising investment with partners led by representatives of under-represented groups: women, people of color, LGBTQIAPN+ people and people with disabilities.
Under-leveraged potential
Demand for marketing companies and professionals from diverse groups is growing alongside brand diversity initiatives and increasingly sophisticated ESG agendas. Even so, there are barriers.
1
Discovery: brands don't have the tools to find these companies and people.
2
Companies from diverse groups that are just starting out can't get registered as vendors for large companies.
3
The market needs to be more actively nurtured and developed to increase supply.
Diversity criteria
Companies owned or led by people from under-represented groups, across 4 diversity criteria.
Women
BIPOC (Black, Indigenous and people of color)
LGBTQIAPN+
DOBE (Disability Owned Business Enterprise)
How brands can take part
Four commitments sustain a brand's participation in the pool.
01
Be open to introduction sessions to get to know the companies in the pool.
02
Commit to a volume of projects run through the pool.
03
Join forces to promote and endorse the project.
04
Take part in events, talks and discussions that promote diversity and inclusion.
Partnership
Integrare
BPool is a partner of Integrare, strengthening its commitment to the market and driving marketing investment with independent partners.
Integrare, a nonprofit organization, issues diversity certifications for companies that support under-represented groups such as people with disabilities, Afro-descendants and Indigenous people. Certification is free for BPool partners.
Commitment that translates into real investment.